Since Stab put their recent article behind a paywall and it’s relevant to us in some ways, we thought we’d bring back the old Innocnts Blog to share it with you all. Now that the blog is back, we can hopefully continue sharing more interesting content that doesn’t quite fit on Instagram. There are a lot of takeaways from the article, as you’ll see. The main point is that it’s time to start supporting the smaller brands you like. The heritage brands are struggling, and the outlook doesn’t look promising for them. Have a read, and apologies for the font size—after all, that’s why it’s free!