Where the glass is always half full, the lighting is dim, & the music is just right.
Our dudes Divola just released a new video titled "New Life" and it's pretty sick.
Director: Thomas McMahan
Production: Digital Dust
Cinematography: Brian Tarpey
Assistant Director: Graham Immel
Art Department: Andrea Sonnenberg, Will Manville, Brian Tarpey, Chris West
Editor: Jean Renault
Starring: Andrea Sonnenberg, Dominick Panzica, Jordan Bogash, Ryan Chung, Jonathan Le, Andrea Campodonico, Kevin Wood, Tianna Sellmeyer, Dion Tomasini, Justin Jacoby, Anna Kozma
Ever met Lyon Herron? We bet you'd be stoked if you did! An all around great example of human being, surfer, friend, and cancer survivor. All those key personality traits lead to one heck of a life perspective so it's no surprise Lyon would gravitate towards documenting the beauties of life through the lens of photography. Lyon is 100 percent dedicated and now a days with all the over-night "photographers" inebriated with Insta-fame, that's something to take pride in. Lyon lives it. From motorcycle mayhem in the desert salt flats to swimming among cracking blue barrels at Pipe, Lyon is engaged and tuned in.
Stoked to have Lyon as an Innocnts Advocate.
We had a great opening last Saturday (11/28) for Never Mind The Dog, a group exhibition curated by Jose Araujo. Inspired by conditions of rebellion, street themes, outsider markings, and other concepts of thought, much of the work in NMTD is socially reflective of the times we live yet holds nostalgic relevance through it's cultural awareness. Curated with a focus on shades of black, white, and grey, Jose and crew transformed the gallery space by airbrushing a brick wall on one side with buffed tags on the opposing wall. Similar scaled work from a solid crew of respected tattoo artists adorned the walls making the space visually stimulating upon entry. In the back corner Jose created a small tattoo shop installation complete with checkered floor, a VHS tv, and various tattoo ephemera strewn across the work desk. Later on in the night local synth metal band DiVola put a killer performance for gallery patrons. And to top it all off, the night was blessed with free beer and pizza compliments of Pabst Blue Ribbon and Delicious Pizza keeping everyone in proper form.
The following Sunday Jose setup in the gallery space offering $40 tattoos on a first come first serve basis while we grilled up some Asada and Pollo with some cold beers. Our friends at Badseed Printing parked out front and had a nice sidewalk sale with various items including vintage pornos, Beavis & Butthead magnets, Innocnts tees, custom beer coozys, and other favorable items for that certain someone in your life. It was a solid weekend overall to say the least.
The show was just a 2-day pop-up so if you missed it, you're outta luck. That said, we do have an exhibition pdf catalog with available for those interested. Contact us here for more details.